Integrated Campaign

Sharpie – With you on the fight

This integrated campaign was created at the Savannah College of Art and Design. Sharpie is a brand of permanent markers and has long been a household name in the US. It is known for its bold lines and permanent strokes in vivid colours – product features that are used in this campaign. Based on the realisation that Sharpie has played an important role in creating protest signage, the posters showcase high-impact key visuals on the topics of women’s liberation, justice and diversity. The claim “With you on the fight” clearly emphasises solidarity with the protest against injustice.

Red Dot