Client: Sichuan Fansaoguang Food Group Co., Ltd., Chengdu, China
Retail Packaging
Senseo Earth Packaging
Responding to the demands of a younger and more critical audience, the Senseo Earth packaging was developed to express the values of sustainability, creating a sophisticated, eye-catching proposition at the same time. The distinctive packaging is printed on a paper material that is obviously recycled and recyclable, while still looking highly attractive. The aim was to strengthen the Senseo brand position as the most sustainable single-serve coffee system on the market and to differentiate the sustainable product qualities – such as recycled plastics – from the standard portfolio.
Credits
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Client:Philips, Eindhoven, Netherlands
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Design:Philips Experience Design, Amsterdam, Netherlands Philips Experience Design, Eindhoven, Netherlands