Schüco Fair Stand BAU 2019 – Experience Progress

The concept of this trade fair booth for the company Schüco was centred on defining a clearly structured visitor journey through the company’s experience-oriented brand environment. The focus was on holistic, large-format presentations. This yielded a clear architecture and communication concept for expressing the solution-oriented character of the brand. The design of a light installation in conjunction with mirrored ceiling panels created the abstract perception of vertical density and urbanity. A “white room” invited visitors to experience the presentation of the company’s portfolio in a digital sphere. Guiding visitors through the exhibition, the “innovation walk” staged the company’s key topics with animations on six LED walls.