Online Clip

Röben Kaleidoscope

Creativity is the important starting point of every project. However, the journey from idea to implementation is a long one. Inspired by the motto “You’ve got the idea. We’ve got the brick”, an online campaign for the German ceramics company Röben was created to encourage architects to adhere to their creative ideas. The clips show complex, kaleidoscopic architectural images which keep forming into new geometric patterns. Amidst all this activity we see the products of the brand, providing inspiration and bringing the abstract world of creativity to life.

Red Dot

Credits

Client:

Röben Tonbaustoffe GmbH, Zetel, Germany
Design:

Kopfkunst, Agentur für Kommunikation GmbH, Münster, Germany
Project Team:

Simon Hattrup (Creative Direction) Florian Zimmermann (Senior Art Direction) Jens Kallfelz (Strategic Planning) Dirk Knepper (Production) Christoph Lojak (Web Design) Dennis Harwardt (Animation Design) Marc Fielers (Text)