Social Campaign Poster

Return of the Turtle

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This poster aims to raise awareness of the plight of the green turtle. The motif design works with strong contrasts and colours which appear counterintuitive at first, with a bright-red turtle set against a dark-green background. The poster takes advantage of the complementary afterimage, which is a special effect occuring when looking at the poster for a long time. Anyone who focuses on the image for a few seconds and then closes their eyes will see the image in reverse colours before their mind’s eye. The green turtle is swimming in a blood-red sea.

Red Dot

Credits
  • Client:
    Kaohsiung City Art Promotion Association, KAPAarts, Kaohsiung, Taiwan
  • Design:
    AMI DESIGN, Kaohsiung, Taiwan
  • Project Team:
    Pency Tsai (Editorial Work), Voiceoyster
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