Corporate Identity Relaunch

Red Dog Culture House

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With this relaunch, the South Korean animation studio Red Dog Culture House aims to establish itself on the market as a leading subculture company with new core values. The intuitive word mark, which is combined with various illustrations of a red dog, expresses the company’s character and cohesion. The corporate identity was created with flexibility in mind, allowing the studio’s artists to personalise their business cards, badges and other company-related items with their own version of the red dog. This results in a creative overall image and enhances the sense of community among staff.

Red Dot

Credits
  • Client:
    Red Dog Culture House, Bucheon, South Korea
  • Design:
    Studio H.I.M., Seoul, South Korea
  • Project Team:
    Byungwook Kang (Creative Direction) Hyungkun Kim (Graphic Design)
Red Dog Culture House
Red Dog Culture House
Red Dog Culture House

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