University: China University of Technology, Taiwan, TESTETSTST, Taipei city, Taiwan TEst
Beverage Packaging
Psiloreitis
On the occasion of the 70th anniversary of the beverage Psiloreitis, this limited edition of bottles invites on a journey into the past. The bottles feature distinctive patchwork-style patterns. Inspired by seven decades, they reflect and distinguish different fashions: “Jeans & Jeanius” icons for the 1950s, Hippies & Positive Vibes for the 1960s, Disco Mood for the 1970s, Bright & Playful Colours for the 1980s, Fab Fashion for the 1990s, Tech for the 2000s and Trends for the 2010s. This kind of retrospective design demonstrates a level of quality which has remained unchanged since the product was first launched.
Credits
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Client:Psiloreitis, Crete, Greece
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Design:A.S. Advertising, Athens, Greece
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Project Team:Antonia Skaraki (Art Direction) Evri Makridis (Graphic Design) Andreas Deskas (Graphic Design) Valia Alousi (Web Design) Sotiria Theodorou (Text)