Toy Packaging

Pretend Play Toys

This compact packaging contains a DIY paperboard hanger. The set aims to encourage children to be creative when playing instead of using ready-made toys. Since each slipcase is reduced to the dimensions of the content, it is easy to transport. The embossed tail shape establishes a strong link with the content. Along with the product name and a dynamic font, it stimulates the imagination and arouses curiosity which animal the tail might belong to. The package is made of eco-friendly materials and thus also demonstrates a sense of responsibility for the world the kids are growing up in.

Red Dot

Credits

Client:

Xinghan (Zhejiang) Brand Management Co., Ltd., Ningbo, China
Design:

Xinghan (Zhejiang) Brand Management Co., Ltd., Ningbo, China
Project Team:

PuffinKids Beijing: Liao Jie (Creative Director) Tianman Song (Designer)