Packaging

Passion for Health: Pure Joy in Life

Many chronically ill patients feel uncomfortable because of the fact that they carry and take medicines. In order to deliver a better customer experience, this packaging design breaks away from conventional medication packaging which focuses solely on providing information. Instead, simple organic shapes indicate the contents and functions of the product in a playful manner. The decorative motifs are easily recognisable. Moreover, they have been chosen for their potential to evoke joyful feelings in the patients, which can effectively promote the healing process.

Red Dot

Credits

Client:

Samsung Bioepis, Incheon, South Korea
Design:

Interbrand Seoul Seoul, South Korea Samsung Bioepis, Incheon, South Korea
Project Team:

Interbrand Seoul: Uzin Hwang (Creative Director) Hajin Jung (Design Director) Namgyu Kim (Designer) Jackie Lim (Designer) Jiwon Lee (Designer) Juyoung Kim (Designer) Yeeun Kim (Designer) Jeongmin Lee (Designer)

Samsung Bioepis: Nayoung Kim (Designer) Jiwon Lee (Designer) Uisin Kim (Designer)