Opening Campaign

NEWoMan Yokohama Grand Opening

The NEWoMan Yokohama building, located in the city’s train station, houses a range of fashion brands for men and women. The theme for the grand opening campaign was “Picturing Me”, focusing on fashion as a means of developing, changing and expressing the inner self. Here, fashion is not so much about acquiring things, but about making once’s own choices, just like drawing a picture. Concentrating on this message, the campaign created anticipation and excitement in all relevant target groups.

Red Dot

Credits

Client:

Lumine Co., Ltd., Tokyo, Japan
Design:

canaria inc., Tokyo, Japan
Project Team:

canaria inc.: Yoko Hagiwara (Art Direction) Yuji Tokuda (Creative Direction) Makoto Takeda (Graphic Design) Takanori Amano (Project Management) Ignite: Akihiro Takahashi (Creative Direction)

Alexis Franklin (Illustration) DRAWING AND MANUAL: Kakeru Mizui (Film Direction) EIGHTYEIGHT: Shinya Kiyokawa (Music/Sound Design) Satoshi Yoshitake (Music/Sound Design)

aosora: Akinori Ito (Photography) TYO/MONSTER: Isao Honma (Project Management) meet&meet: Gen Kogusuri (Copywriting)