Interface & User Experience Design for Maserati

Maserati Tridente App & MXE Configurator: Revving up customers' imagination

Red Dot

Credits

Client:

Maserati S.p.A., Modena, Italy
Design:

Accenture S.p.A., Milan, Italy
Project Team:

Maserati S.p.A.: Dr. Alessandro Farini (Head of Customer Journey) Dr. Paolo Colapinto (Digital Products) Dr. Marco Ravagli (Digital Specialist) Dr. Alex Muracchini (ICT Marketing Comms & CRM) Dr. Alberto Zanoli (ICT Marketing Comms & CRM) Accenture S.p.A.: Dr. Fabio Sergio (Creative Direction) Dr. Chiara Banfi (Account Management) Dr. Daniele Bucci (Art Direction) Dr. Virginia Suma (Digital Concept) Dr. Marcello Barbati (Account Management) Dr. Stefania Agostino (Production) Dr. Andrea Mariani (Project Management)