Food Packaging

Kelagusi Oden Hat

This new instant food brand is geared primarily towards young consumers. In order to target this group specifically, the concept of the design chooses not to use the bowl or cylinder-shaped packaging normally used in this segment. It consciously rebels against the uniformity in the sector and packages the convenience meals in containers which resemble baseball caps instead. This gives the consumer a sensually and visually attractive experience. The intense colour tones of the design emphasise the brand’s vibrant personality and draw attention to the products.

Red Dot

Credits

Client:

Shenyang Kelagusi Food Co., Ltd., Shenyang, China
Design:

Shandong Veikao Advertising Co., Ltd., Shandong, China
Project Team:

Gaowei Xin (Creative Direction) Yuerong Liu (Packaging Design) Cuipeng (Packaging Design)