Food Packaging

Jeju Premium Tarts

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Jeju Island is a popular holiday destination in Korea on account of its natural beauty and its tourist attractions. Local impressions mark the packs of Jeju Premium Tarts, pastries in a range of five different flavours, which are sold as a souvenir. The outer box stages the ingredient that gives taste to the tarts against the background of the island landscape. By linking charming views to the brand’s image, the packaging concept reflects the need felt by many travellers to share holiday memories with others in an original and memorable way.

Red Dot

Credits
  • Client:
    SPC Samlip, Seoul, South Korea
  • Design:
    SPC Samlip Design Team, Seoul, South Korea
  • Project Team:
    Seoyoon Yang (Art Direction) Hyeyoung Choi (Artwork)
Jeju Premium Tarts

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