Online Film

Imagine if everyone did that

The 2020 Christmas campaign for the German discount store PENNY addresses the community spirit through storytelling. Since solidarity has become a key term in the COVID-19 pandemic, the campaign focused on those, who are often forgotten: homeless people. In this animated online film, a boy is repeatedly told off by adults, who say to him: imagine if everyone did that. He reinterprets this sentence infused with negativity into something positive by giving his chocolate Father Christmas to a homeless man. The tale is translated into charming imagery which skilfully appeals to the viewer’s emotions.

Red Dot

Credits

Client:

PENNY-Markt GmbH, Cologne, Germany
Design:

Serviceplan Germany, Munich, Germany
Project Team:

Serviceplan Group: Alex Schill (Global Chief Creative Officer) Matthias Harbeck (Chief Creative Officer Germany) Serviceplan Germany: Christoph Everke (Executive Creative Director) Moritz Dornig (Creative Director)

Matthias Schuster (Creative Director) Elena Sorokova (Art Director) Alessia Coschignano (Senior Copywriter/Concepter) Nedim Aktas (Copywriter) Katharina King (Junior Copywriter) Julia Leibetseder (Account Manager)

NEVEREST Germany: Aisha Blackwell (Executive Producer) Sabina Günther (Junior Producer)