Client: PENNY-Markt GmbH, Cologne, Germany
Online Film
Imagine if everyone did that
The 2020 Christmas campaign for the German discount store PENNY addresses the community spirit through storytelling. Since solidarity has become a key term in the COVID-19 pandemic, the campaign focused on those, who are often forgotten: homeless people. In this animated online film, a boy is repeatedly told off by adults, who say to him: imagine if everyone did that. He reinterprets this sentence infused with negativity into something positive by giving his chocolate Father Christmas to a homeless man. The tale is translated into charming imagery which skilfully appeals to the viewer’s emotions.
Credits
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Client:PENNY-Markt GmbH, Cologne, Germany
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Design:Serviceplan Germany, Munich, Germany
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Project Team:Serviceplan Group: Alex Schill (Global Chief Creative Officer) Matthias Harbeck (Chief Creative Officer Germany) Serviceplan Germany: Christoph Everke (Executive Creative Director) Moritz Dornig (Creative Director)
Matthias Schuster (Creative Director) Elena Sorokova (Art Director) Alessia Coschignano (Senior Copywriter/Concepter) Nedim Aktas (Copywriter) Katharina King (Junior Copywriter) Julia Leibetseder (Account Manager)
NEVEREST Germany: Aisha Blackwell (Executive Producer) Sabina Günther (Junior Producer)
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