NONESPACE
im_factory
With im_factory, recycling company SuperBin has
created an innovative, AI-supported recycling facility for PET bottles. im_factory
is intended to do more than just process material – it is also meant to
function as an information and teaching space for recycling culture to
counteract the negative image of the waste management industry. The tagline “I
am a factory you have never seen before” led to the creation of the word mark
im_factory, which is both inclusive and intriguing. The logo, with its U-shaped
arrow, conveys the brand’s “recover and reclaim value” in a non-verbal way. The
central graphic element, an arrow that changes direction, is versatile in use
and is replicated both in the architecture and all communication materials to
create a coherent brand experience.
Credits
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Company:Factory DE
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Founding Year:2015
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Lead Agency:SuperBin Co., Ltd. (In-house Agency), Seoul, South Korea
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Company Founder:Jeungbin Kim
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Number of employees:150
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Claim:I am a factory that you have never seen before.
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Brand owner:SuperBin Co., Ltd., Seoul, South Korea
