University: China University of Technology, Taipei City, Taiwan
Cosmetics Packaging
Hard Rock Fragrance
The concept of this limited-edition fragrance line follows a synaesthetic approach, as each scent is inspired by the distinctive sound of a rock song. Matching the fragrances, which are made from ethically sourced sustainable materials, the packaging is manufactured from hemp. The dynamic designs on the bottles visualise the emotional content of the songs. Easily recognisable elements like typographic artwork, atmospheric images or a logo speak to the essence of the bands. In addition, the quotation from a particular artist in each band enhances the personal feel of the packaging.
Credits
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University:SCAD Savannah College of Art and Design, Savannah, USA
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Design:Shruthi Venkatesh, SCAD