E-Commerce

Google x BASIC®

The idea behind this website was to replicate the physical shopping experience online. It enables e-commerce customers to “touch and try” products before buying them and creates more ways to interact with new devices. Users can get to know products and features through immersive, scroll-based storytelling and contextual utilities that highlight how hard- and software work together. Rich content activates product features, while motion drives engagement. Moreover, newly added functionality, including product comparisons, bundling and streamlined navigation, have enhanced shopability and increased the conversion rate.

Red Dot