Spatial Design,Event Design

FIFA World Football Museum

This spatial communication staged special moments of the FIFA Women’s World Cup France 2019. In dedication to female football players and fans all over the world, Hyundai built a temporary museum titled “True Passion Inspires” at the heart of Paris and opened it for free during the tournament to honour women’s football and to showcase Hyundai’s brand philosophy of innovation and sustainability. The focus was on the maxim of sustainability, as this temporary structure does not do any environmental harm and yet still embraces creativity.

Red Dot

Credits

Client:

Hyundai Motor Company, Seoul, South Korea
Design:

Hyundai Motor Company, Creative Works, Seoul, South Korea
Project Team:

Sungwon Jee (Creative Director) Young Jang (Design Manager) Sungwhan Kim (Scenographer) Sukgyu Choi (Graphic Designer) Seohee Park (Graphic Designer)