Special Publication

FAQ YOU

The modern sex-education book “FAQ YOU” from the NGO Youth Against AIDS answers the most frequently asked questions as determined by a survey conducted among young people. Generally, sex-education textbooks tend to be quite unappealing to young people, but this book is colourful, loud and modern. The design takes its readers seriously. The photographic look is authentic, and the illustrations are as diverse and explicit as possible. The book, however, also borrows useful elements from reference books and textbooks, such as underscored text and highlighted information boxes, as well as the Tiempos typeface, modified to suit contemporary reading habits.

Red Dot

Credits

Client:

Youth against AIDS, Hamburg, Germany
Design:

loved GmbH, Hamburg, Germany
Project Team:

Mieke Haase (Chief Creative Officer) Alexander Müsgens (Creative Director) Sabine Cole (Editor-in-Chief) Valerie Bachert (Editor-in-Chief) Jana Maria Herrmann (Art Direction) Yannic Hefermann (Art Direction) Susanne Sauer (Designer) Isabella Bigler (Text)