Commercial

EasyWallet

EasyWallet is a mobile payment service by EasyCard Corporation. Designed to give the impression of being filmed in one single shot, this commercial aims to show how this service makes life more convenient. The actor moves through different scenes and uses his smartphone to pay and seamlessly change locations, e.g. a bookshelf opens when he swipes across his phone. An underground train appears behind it and he boards. The usage scenarios are enhanced with fantastical elements such as a bicycle ride past the moon in order to convey the message that the opportunities for cashless payments are almost limitless.

Red Dot

Credits

Client:

EasyCard Corporation, Taipei City, Taiwan
Design:

Merry Go Round Inc., Taipei City, Taiwan
Project Team:

Tien-Hau Hua (Creative Direction) Yung-Chiao Chang (Account Management) Gui-Rong Chen (Account Management) Hsin-Yi Tung (Strategic Planning) Nai-Fang Zheng (Film Direction) Ha-Ying Pak (Art Direction) Yu-Hsuan Chien (Film Editing)