Client: Sichuan Fansaoguang Food Group Co., Ltd., Chengdu, China
Beverage Packaging
Das Markgräflich Badische Weinhaus
These three Weinhaus wine series represent a modern and experimental wine culture. They are aimed at a younger target group who like to cook and are willing to try out new things. The design of the bottles reflects both creativity and high quality standards. The modern 360-degree layout of the labels combines heraldry, portraits, drawings and stories from the winemaker into expressive visual storytelling. It uses perforation as a central design element, thus staging the newly developed, combined wine names with a high impact.
Credits
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Client:Rotkäppchen-Mumm Sektkellereien GmbH, Eltville, Germany
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Design:Ruska, Martin, Associates GmbH, Berlin, Germany
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Project Team:Francisca Martín (Creative Direction) Roman Ruska (Creative Direction) Andrea Tolosano (Design) João Colaço (Design)