Beverage Packaging

Cold.t

Iced tea brand Cold.t wants to raise its profile with a new and fresh design. The word mark with the memorable and independent name is presented in the typical Racing Green colour used by the manufacturer and in the modified typeface Bw Gradual. The ingredients for the three different iced tea blends are shown on the packaging using modern illustrations. Their fresh colours are reminiscent of aromatic herbs, young vegetables, sweet berries and juicy fruit. The beverage cartons are friendly to the environment and resealable what makes them ideal for being used on the go.

Red Dot

Credits

Client:

J.J.Darboven GmbH & Co. KG, Hamburg, Germany
Design:

Peter Schmidt Group, Hamburg, Germany
Project Team:

Robert Bork (Design Director) Katharina Geyer (Senior Designer) Patrick Bädje (Junior Designer) Laura Saramok (Junior Designer)