Motion Graphics Design,Commercial

Casarte Stone Series Refrigerator

The motion graphic design for this commercial featuring the Casarte Raw Gemstone refrigerator range gets across the principles of the premium brand: smart technology and Italian elegance. Starting with the rough stone surface of the exterior casing, the fridge materialises from pieces of rock in a bizarre landscape at the beginning of the clip. Various image effects, such as slow motion, close-ups and a camera flight through the interior of the fridge, are used to accentuate the technical highlights. At the end, the video shows the refrigerator in a high-end room to emphasise its aesthetic quality.

Red Dot

Credits

Client:

Haier Group, Qingdao, China
Design:

Haier Innovation Design Center Qingdao, China Qingdao Hairigaoke Model Co. Ltd., Qingdao, China
Project Team:

Haier Innovation Design Center: Yu Yiping Wu Jian Huang Zeping Wang Yisen Bao Changliang Liu Haibo