Corporate Identity

Carrot Direct Insurance

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In order to effectively appeal to a young target group, the corporate design of the South Korean insurance company exudes a great sense of style. In keeping with the company name, the key visual shows a carrot as a distinctive element of the overall appearance. The colour scheme juxtaposes a vibrant orange with a strong blue, creating a high degree of brand recognition. A friendly visual language explaining the different insurance products with distinctive illustrations helps users select and conveniently take out the right insurance online.

Red Dot

Credits
  • Client:
    Carrot General Insurance, Seoul, South Korea
  • Design:
    Interbrand Seoul, Seoul, South Korea
  • Project Team:
    Uzin Hwang (Creative Director) Hajin Jung (Design Director) Namgyu Kim (Brand Designer) Hyo Jung Lim (Brand Designer) Juyoung Kim (Brand Designer) Yeeun Kim (Brand Designer) Jeongmin Lee (Brand Designer)
Carrot Direct Insurance
Carrot Direct Insurance
Carrot Direct Insurance

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