Czech company Hospodářský dvůr POŘÍČÍ markets
pâtés made from high-quality organic carp under the brand name Carp pâté. The
logo combines the silhouette of a carp with a coloured label displaying the
brand name and type of pâté. Used across all communication channels, the
striking logo – generally presented on a background with a subtle grid pattern
– ensures strong brand recognition. The packaging design picks up on the key
design elements and is positioned to look like gift packaging to immediately
convey the premium quality of the food item at the point of sale.
Credits
Company:
IBEX
Founding Year:
2015
Lead Agency:
Novague s.r.o. (Full Service Agency), Prague, Czech Republic