event design

Brunner Trade Fair Stand Salone Internazionale del Mobile 2011

The maxim of the design of this trade fair stand is the creation of a world in which a piece of furniture becomes an active protagonist in a scene reminiscent of an art installation. Upon entering, a single chair is elevated to eye-level. This is the starting point for a dynamic performance which creates a whirl of several dozen chairs, floating over the heads of the viewers. The room is completely clad with polystyrene shingles, creating a reflection intended to amplify the effect of the “chair cloud”.

Red Dot

Credits

Client:

Brunner GmbH, Rheinau
Design:

Ippolito Fleitz Group – Identity Architects, Stuttgart
graphic design:

Axel Knapp, Kirsten Wagenbrenner-Ziegler
interior design:

Jörg Schmitt, Tilla Goldberg, Bartlomiej Pluskota, Tanja Ziegler, Philip Kottlorz