Corporate Design Relaunch

Blood Samples – MLL Münchner Leukämielabor

Zurück Download

The MLL Munich Leukemia Laboratory offers reliable diagnostics to tackle leukaemia, a disease which afflicts many people in Germany. The aim of the new corporate design is to leverage the claim “See behind. Go beyond” by illustrating the laboratory’s diagnostic and therapeutic approach, and make them more easily understandable. The visualisation of the idea of reading information from blood takes centre stage in the concept. As a symbol of the laboratory’s work, blood cells become key visuals, underlined by a set of contrasting colours. They also constitute a complete visual language while conveying the company’s innovative spirit.

Red Dot

Credits
  • Client:
    MLL Münchner Leukämielabor GmbH, Munich, Germany
  • Design:
    KMS TEAM GmbH, Munich, Germany
  • Management:
    Patrick Märki, Simon Betsch
  • Design Team:
    Robert Börsting, Claudia Bajurin, Markus Sauer (Digital), Louis Huber (Digital), Birgit Rohde (Digital), Sabrina Weigert (Digital)
  • Copywriting:
    Bettina Witzig
  • Brand Strategy:
    Vera Schnitzlein, Kathrin Schneider
  • Account Management:
    Lucie Groff, Friederike Neubauer
Blood Samples – MLL Münchner Leukämielabor
Blood Samples – MLL Münchner Leukämielabor
Blood Samples – MLL Münchner Leukämielabor

Andere interessierte auch