Food Packaging

Big City Pizza

With this packaging relaunch, the brand makes the transition from a large American-style pizza to a product inspired by all of the world’s big cities. The innovative design responds to the expectations of a young target group which, above all else, likes to have fun, appreciates variety and wants to experience something exciting. The front of the pack represents a natural looking corrugated cardboard box, just like the ones used by pizza delivery services, which is torn open and offers a view of the appetisingly arranged content. The torn lid stands for urbanity and the lifestyle associated with it.

Red Dot

Credits

Client:

Nestlé Wagner GmbH, Nonnweiler-Otzenhausen, Germany
Design:

Berndt+Partner Creality GmbH, Berlin, Germany
Project Team:

Marketing Team Wagner: Verena Hensel (Head of Marketing) Susanne Knabe (Senior Brand Manager) Bob Stigter (Brand Manager)

Design & Branding Team B+P: Laura Schmale (Creative Director) Alexandra Kalkowski (Art Director) Marisa Francisco (Graphic Designer) Viola Schindler (Graphic Designer)