Food Packaging

Bibigo Kimchi Pot

With its contemporary packaging design, Bibigo Kimchi, which is available in four flavours, is targeting the younger generation in particular. In order to achieve this , vibrant colours are used and the labels on the pots are decorated with illustrations which inform consumers of the respective flavour while also adding an air of modernity. The concept takes account of the fact that the number of single-person households in Korea is increasing. The product is therefore available in smaller, compact pots rather than the customary large containers.

Red Dot

Credits

Client:

CJ Cheiljedang, Seoul, South Korea
Design:

CJ Cheiljedang, Seoul, South Korea
Project Team:

Kangkook Lee (Executive Creative Director) Yuljoong Kim (Design) Hyungkyung Choi (Design)