Client: AIR COMPANY, New York, USA
Rebranding
Bekaert
In a product-focused market, the rebranding by Interbrand uses the custom-designed colour "Bekaert Orange" and a specially developed typography to signal Bekaert's transformation into a brand with a distinctive identity.
Credits
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Client:Bekaert, Zwevegem, Belgium
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Design:Interbrand GmbH, Cologne, Germany
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Project Team:Interbrand GmbH: Eva Olk (Creative Lead) Romina Töllner (Graphic Design) Sofia Lu Xia (Graphic Design) Cameron Tait (Graphic Design) Christoph Meyer-Roscher (Graphic Design) Jens Grefen (Creative Direction) Fabienne Duschak (Strategic Consulting) Selina Meinhard (Account Management)