Cheil Germany
Health App, Virtual Reality Experience
#BeFearless
The #BeFearless app was developed in collaboration with psychologists and virtual reality experts to help overcome the fear of heights. The goal was to create an instrument that can be used in the comfort of people’s own homes. Within a virtual environment, users are guided step-by-step through various levels of heights while their heart rate and eye movement are monitored and analysed. Levels in the app start from an elevator ride to cliff driving to heli- skiing. The #BeFearless app is available in four different languages.
Credits
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Art Direction:Jinwoo Ryu
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Chief Creative Officer:Roland Rudolf, Wain Choi
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Client:Samsung Electronics, Schwalbach am Taunus, Germany
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Design:Cheil Germany GmbH, Schwalbach am Taunus, Germany, Cheil Worldwide, Seoul, South Korea
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Creative Direction:Guido Boehm, Stuart Mills
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Copywriting:Annika D’Ambrogio, Hayden Yu-Hyun Lee
