Client: Guangzhou Jinyi Film & Television Media Co., Ltd., Guangzhou, China
event design
Audi Trade Fair Stand Motor Show Paris 2010
With the central topic “The brand space as a narrator”, Audi’s trade fair stand presented the brand at the Motor Show Paris 2010. The concept’s focal point was the staging of success, which became accessible via a holistic spatial experience. A “communication boulevard”, architecturally full of verve, led the visitor over a rising curve through changing perspectives and topics. The experience gained intensity through interactive display-units and a multimedia brand horizon.
Credits
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Client:AUDI AG, Ingolstadt
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Design:Schmidhuber + Partner, Munich; Mutabor Design GmbH, Hamburg
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