Audi Magazine Spring / Summer 2018

The new Audi Magazine follows the revised communication strategy of AUDI AG to focus less on the individual cars as such and instead more on the brand and its values. It focuses on the messages of “Vorsprung is our promise” and “We enable more personal freedom”, conveying them in an impressive manner. Captivating readers through an enthralling visual language with opulent photo series, the magazine features a diversified layout with concise red headlines providing orientation in the form of topic-related questions that are answered in the subsequent paragraphs respectively. The paper itself is marked by a high-quality tactile appeal and a selection of various print finishes. This further helps pique curiosity about the brand as an expert in modern and sustainable mobility covering relevant topics and invites readers to read about the most diverse people who are considered pioneers in their fields. Each issue takes the reader on a journey to different places around the world, offering itself as a coffee-table book of enticing design.