Commercial

At Christmas the most important ingredient is you.

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This Christmas commercial for the German supermarket chain REWE associates food appeal with the brand’s claim that “The customer comes first”. The message that “At Christmas the most important ingredient is you” conveys the notion that the supermarket chain offers the best dinner ingredients for its customers. Using a split-screen technique, the commercial blends delicious-looking food shots with a young man’s homecoming for Christmas. The ending of the film makes it clear that Christmas begins at a delicately laid table.

Red Dot

Credits
  • Client:
    REWE Markt GmbH, Cologne, Germany
  • Design:
    thjnk Hamburg GmbH, Hamburg, Germany
  • Head of Marketing:
    Elke Wilgmann REWE Markt GmbH
  • Project Management:
    Julia Eßer Julia Kell REWE Markt GmbH
  • Chief Creative Officer:
    Armin Jochum
  • Managing Director Creation:
    Michael Ohanian
  • Creative Direction:
    Paul Carrera (Art) Thimon Machatzke (Text)
  • Strategic Planning:
    Michael von Bach Fabian Bastian
  • Account Management:
    Patrick Hammer Matthias Ganser Laura Reinauer
  • Executive Production:
    Swenja Krosien
At Christmas the most important ingredient is you.
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