Brand Video

ASUS VivoBook – #WowTheWorld

The #WowTheWorld brand video promotes the 2020 ASUS VivoBook laptop series, which has been designed for Generation Z. The video was shot with a street-style-feel and focuses on the spirit and lifestyle of young people. It features creative personalities from the fields of music, augmented reality, athletics and fashion design, shows the impact their ideas and talent have on the world, and the role the brand’s laptops play in their lives. Since music has a big influence on the target group, the company collaborated with female artist Godi J, who wrote the theme song for the video.

Red Dot

Credits

Client:

ASUS, Taipei City, Taiwan
Design:

ASUS, Taipei City, Taiwan
Project Team:

Bollywood Productions: Dominique Esmenard (Production) Dorothée Hernandez (Production)

C41.eu: Leone Balduzzi (Film Direction) Giuseppe Favale (Film Production)