Client: AIR COMPANY, New York, USA
Brand Design,Brand Promotion
3 on 3 Street Baseball – Rock & Ball
Inspired by baseball, a sport that requires a proper playing field, this three-on-three street baseball game called Rock & Ball was created. It is a new kind of game that can be played on a much smaller scale. The brand design provides a clear reference to baseball through the choice of colours, with the signal colour orange ensuring good visibility both indoors and outdoors. The triangular graphic element of the logo was derived from the number of players on a team and places the ball in the centre of attention. The implementation of the design includes a play kit which, like the logo, features a triangular shape and contains detailed instructions on how to play the game.
Credits
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Client:Hanwha Eagles, Daejeon, South Korea
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Design:TIVE, Seoul, South Korea
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Project Team:Yong Dong Kim (Head of Marketing) Hee Sook Yu (Marketing Planner) Hae Chan Ahn (Project Management) Ian Tae Woong Jeon (Creative Direction) Ilchan Chun (Art Direction) Hyo In Chung (Graphic Design) Kidon Bae (Symbol Design) Jin Ho Park (Strategic Planning)