Brand Design

2019 World Manufacturing Convention

The brand design of this conference aims to highlight a “new era in the manufacturing industry” by focusing on the creative aspects of craftsmanship and placing the brand in an international context. The overall visual image is a combination of Chinese and foreign styles. Its universal design language expresses both openness and trend awareness. Complementary colours underline a distinctive collage of geometric forms. Contemporary western design techniques were used to construct the Chinese character Zao (meaning to manufacture), integrating both cultures into the conference’s image for its external communication.

Red Dot

Credits

Client:

World Manufacturing Convention Bureau of Expo, Hefei, China
Design:

Hefei Designdo Industrial Design Co., Ltd. Hefei, China Shenzhen Zdesign Co., Ltd., Shenzhen, China
Project Team:

Jiong Li (Art Direction) Mingjie Chen (Graphic Design) Fajin Yi (Graphic Design)